The Impact of Branding on Customer Buying Behavior in Tobacco Industry Coursework

Essays on The Impact of Branding on Customer Buying Behavior in Tobacco Industry in Azerbaijan Coursework The paper "The Impact of Branding on Customer Buying Behavior in the Tobacco Industry in Azerbaijan" is a good example of coursework on marketing. Azerbaijan has reported sales in tobacco courtesy of British American Tobacco. There have been increased sales of cigarettes from British American Tobacco especially with the introduction of a number of brands with ultra-lower and slimmer cigarettes. However, despite the rising levels of sales in cigarettes it is reported that many cigarette smokers are becoming more aware of health implications related to cigarette smoking. This has affected consumer behavior and many cigarette smokers are turning towards low and mid-tar variants in order to avoid health implications. British American Tobacco has, on the other hand, improved its marketing strategy, especially in product branding to enhance its sales in Azerbaijan. This paper is going to discuss in detail how branding continues to affect customers' behavior. This paper further analyzes mod els and frameworks to discuss product branding and their effect on consumer behavior. In addition to this, the paper highlights various definitions of branding. It will further analyze brand equity in the second phase while including various literature reviews to enhance a good understanding of how consumer behavior affects branding. This paper will also discuss the case of Azerbaijan and relate to the concepts discussed above in relation to the effect of branding on tobacco products and their behavior.2.2 Understanding the Concept of brandingAmerican Marketing Association, defines branding as the design, sign, name or symbol meant to identify a good, product, and services and distinguish from one seller to another (Wood, 2000). According to this definition, branding is not just the concept of marketing your product and making it known but it is the concept of differentiating a product or a service from one seller to another. According to the American Marketing Association, a good b and must be able to deliver the intended message clearly in addition to confirming the credibility of the product or service (Mudie, 1999.). A good brand should also be able to connect your target prospects emotionally and motivate the buyer in addition to concreting customer loyalty (Weber, 2009). Since time in memorial, the brand has been seen as a part of the product to cause fashion. With this in mind, communication strategy towards the brand has been working on exposing the brand image of a certain product. According to (Aaker Joachimsthaler, 2000), the traditional way of branding was only concerned with building the brand image, which according to them was only leading to short-term results. According to (Kapferer, 1997), a brand is supposed to be disclosing hidden qualities of the product or the service that people cannot come into contact or see. According to (Davis Scott, 2002), the emotional nature appealing to the emotional nature of the customers, as they must feel that their money is giving them positive feedback.

Writing Academic Papers Free Essays

How do you feel about writing academic papers? If you have enjoyed writing in the past, what did you like about the process of writing? If you have not enjoyed it, why not? Did you have any of the misconceptions about writing discussed in Chapter 1 of the text? What did you learn in the chapter that you think might be helpful to you in writing papers here at Ashford University? I do not like writing academic papers. It is very time consuming and some require doing a lot of research on the topic. We will write a custom essay sample on Writing Academic Papers or any similar topic only for you Order Now I don’t like write papers because the subject is not of interest to me sometimes. I also find it a little difficult to do a thesis statement. In reading Chapter 1, â€Å"many writing experts suggest keeping a personal journal or a diary to help you understand what you have read and to sharpen your writing skills† (Sole, 2010). I’m going to start journaling at least twice a week to help improve my writing skills. Sole, K. (2010). Essentials for College Writing. San Diego, Bridgepoint Education, Inc. ttps://content. ashford. edu After studying the active reading strategies in Chapter 2 of the text, read Chapters 1 and 2 and your Instructor’s Guidance for Week One again, applying the SQ3R strategy as you reread the materials. Discuss how this reading strategy is similar or different from the way you read the material previously. Do you think this strategy improved your comprehension of the course materials? Discuss whether the strategy will or will not be hel pful to you in your college courses? SQ3R stands for Survey, Question, Read, Recite, and Review. â€Å"Survey means to skim headings, subheadings, chapter summary, charts, and tables in text; Question the headings and subheadings into questions; Read to find the answers to your questions and record the answers by highlighting, underlining, or taking notes; Recite and summarize what you learned by telling someone else or writing it down; and Review by going back and reading your notes or information that you highlighted or underlined to einforce learning and to commit the information to memory† (Sole, 2010). After reading Chapters 1, 2, and the Instructor’s Guidance for the second time and applying the SQ3R process, I can say that I follow this guideline as I’m doing school work. I think it is a good and helpful strategy to follow and will improve how you comprehend whatever you’ve read. Sole, K. (2010). Essentials for College Writing. San Diego, Bridgepoint Education, Inc. https://content. as hford. edu How to cite Writing Academic Papers, Essay examples

Learning Academy OF Management Education -Myassignmenthelp.Com

Question: Discuss About The Learning Academy OF Management Education? Answer: Introducation Globalization and education has made the world an extremely small place whereby the different cultures tend to mingle with one another. Students attending universities and expats going to other countries to settle have increased the importance of understanding the other cultures. Hence, the cultural capability of a person is extremely important o make him survive. The given report throws light on the application of cultural capabilities in various situations. Cultural capabilities refer to the capability of a person whereby he is able to adjust to the changing cultural aspects of different situations (Van Dyne, Ang Tan, 2017). A safe space can be described as an environment whereby the people are emotionally safe and away from any harm. The report aims to understand the concept of cultural capability with the help of an example. It will analyze a conversation in a video and discuss the possibilities and methods of cultural awareness. It will analyze the scenario shown in the given scene and thereby make statements and relate the theories discussed in the course. The report will focus on the selected video from the TV Series Friends, discussing the scene from Season 4 where Rachel goes in for a higher post interview (Ang Van Dyne, 2015). The given example depicts an unsafe space as the interviewer was exposed to mental harm. Summary of the Video Clip The summary clip which was chosen for this assignment was that of the classic TV show Friends. The show portrayed the life of 6 friends living in the city of New York and going through various problems relating to different aspects of life (Erez et al., 2013). The chosen clip is based on the Season 4, Episode 9 titled the one where they go to a party. Rachel, one of the characters in the clip, gets a chance to gain a promotion at her workplace and hence the scene is one of an interview round. Her Boss, Joanna does not want to lose a talented assistant like her and therefore she makes the interview an unsafe space for Rachel and sabotages her image in front of the Interview panel. The season released in 1997. The second half of the video reflects that Rachel is visibly upset and her Boss later tries to make it u to her by creating a space for her in the organization. Five primary characters have been shown in the season, Rachel, Joanna the boss, the interview panel which comprised of two people and assistant of Joanna, Sophie (Youtube.com.2018). Observations It can be seen from the given seen that Rachel is here for an interview for a higher posting and the environment is that of a conference room. Hence, she is bound to be nervous. She had expected that her boss Joanna, would be supportive of her but unfortunately, Joanna had her own reasons and tarnished Rachel`s image in front of the panel (Chen Lin, 2013). This added to the stress on Rachel and the environment of the conference room became more unsafe for the candidate. Except Rachel, all other characters were in a high post and will more incline to the comments of Joanna. When Rachel observed the change in the attitude of Joanna she became increasingly nervous and could not respond well to the questions of the panel. It seemed as if she was completely excluded from the conversation. In the latter half of the video, she expressed this to her boss who later tried to make it up for her. Rachel failed to show cultural intelligence in this case as she was unable to give a quick response to her bosss sabotages. Analysis The scene can be divided into two parts. In the first part Rachel is in a stressful situation in front of the Panel where her boss changes sides to keep her. In this scenario, Rachel is in an extremely disappointing place and it does not get her a job (Mor, Morris Joh, 2013). The second scene sees Rachel in a dominating position whereby her boss is anxious to keep her and reflects cultural intelligence by making Rachel calm and providing her with whatever she wanted in order to retain her in the organization (Appadurai, 2013). Communication In the beginning of the scene, Rachel is seated in front of the panel and her interview begins. Her interview begins on a good note but is soon going downhill because her boss began to tarnish her image in front of the other panelists and started sabotaging her image. She begins speaking how inefficient Rachel was. This put Rachel in a compromising situation whereby she was unable to communicate well with the panelists. She was unable to discuss her side well. Just like Russell (2011), stated in his paper that the environment became very unsafe for her well being and she was in a shock. She could not adjust to the environment as she was being emotionally tortured. Cultural Shock Rachel was in a state of cultural shock as she had been expecting different behaviour from her boss than the one she was receiving. Being a good assistant, she was expecting that her boss would praise her and support her in the panel interview, but she spoke against her and portrayed her as an incapable assistant. This change in the culture and behaviour of the boss was the reason Rachel was taken back. According to Quappe and Cantatore (2005), cultural shock occurs when a person is overwhelmed in a situation which is quite different from the one the person is used to and he or she tends not to take any concrete action just like in the given scene. Change in Dynamics When Rachel later confronted her boss, she stated that this was her intentional movie to retain her. This made her extremely angry and she threatened to reign. This caused a shift in the culture of the situation whereby Joanna understood that Rachel was in a weak state of mind and would have taken a concrete decision and left the organization. She maintained a clear eye contact with Rachel and spoke to her in a calm voice which then portrayed high level of cultural intelligence on the side of the boss. She understood that such a situation was never faced by Rachel earlier n that she was to be made to understand that she was not at loss. This proves to be an excellent example of what Brislin, Worthley Macnab (2006), said that a culturally intelligent person adjusts to the surroundings fast and takes the situation to their advantage. Body Language In the beginning of the clip, the body language of Joanna was very defensive and confident. She was in a dominating position and this reflected in her behaviour of tarnishing the image of Rachel. In the same situation the body language of Rachel was extremely nervous and shocked. In the next act where the panelists rejected Rachel, and she figured out that Joanna tried to sabotage her image, Rachels body language reflects that of a confident being who would stand for the right. On the other hand, Joanna becomes the weaker unit then and would go to any extent to persuade Rachel to stay with her Bruhn (2005), mentioned in his paper that body language plays a key role in determining the well being of a person and their emotional state. Cultural awareness Being in the industry for a long time, Joanna, Rachel`s boss understood what it was to have a professional assistant. She was aware and understood what the panel was looking out for and hence, to keep Rachel to herself, she said all the things opposite to what the panelists were looking out for. She proclaimed that Rachel was an Alcoholic and irresponsible girl who had just basic duties. According to Holley and Steiner (2005), this is a case of acute cultural awareness as Joanna knew what points would have made the panelists doubtful about Rachel and she did exactly those things. She applied her knowledge of awareness of different cultures and scenarios to twist the scenario into her favor. Recommendations From the analysis performed it could be stated that the scene was one of unsafe place. Rachel was subject to emotional and mental distress. As this is the case of an interview, she was not expected to be comfortable but in the same way she did not need to undergo the torture she did due to Joanna. Joannas behaviour portrayed disrespect towards Rachel and her capabilities which angered Rachel. Hence, the situation might have changed if Rachel may have applied cultural capabilities in the sense, if she would have been able to sense what Joanna was trying to do in the very first instance, Rachel would have reflected cultural intelligence and overcome the nasty scenario. She could have taken the necessary actions Therefore understanding of the mindset of the other person is an important aspect of cultural capability as it helps to bring the situation in one`s favor. Conclusion Therefore it can be stated that safe spacing play a major role in determining the mental balance of a person. Safe space helps a person to feel valued and the environment in the organization is a positive one. In the given clip there existed an absence of the safe place as Rachel was made to feel like a smaller person and this brought down her morale. The latter half of the scene reflects Joanna`s behaviour reflects cultural intelligence whereby she calms Rachel down and makes her stay in the organization. References Ang, S., Van Dyne, L. (2015).Handbook of cultural intelligence. Routledge. Appadurai, A. (2013). The future as cultural fact.Essays on the Global Condition. London and New York: Verso. Brislin, R., Worthley, R., Macnab, B. (2006). Cultural intelligence: Understanding behaviors that serve peoples goals.Group Organization Management,31(1), 40-55. Bruhn, J. G. (2005). Culture-brain interactions.Integrative Physiological Behavioral Science,40(4), 243-254. Chen, M. L., Lin, C. P. (2013). Assessing the Effects of Cultural Intelligence on Team Knowledge Sharing From a Socio?Cognitive Perspective.Human Resource Management,52(5), 675-695. Erez, M., Lisak, A., Harush, R., Glikson, E., Nouri, R., Shokef, E. (2013). Going global: Developing management students' cultural intelligence and global identity in culturally diverse virtual teams.Academy of Management Learning Education,12(3), 330-355. Holley, L. C., Steiner, S. (2005). Safe space: Student perspectives on classroom environment.Journal of Social Work Education,41(1), 49-64. Mor, S., Morris, M. W., Joh, J. (2013). Identifying and training adaptive cross-cultural management skills: The crucial role of cultural metacognition.Academy of Management Learning Education,12(3), 453-475. Quappe, S., Cantatore, G. (2005). What is cultural awareness, anyway? How do I build it.Retrieved July,17, 2008. Russell, K. M. (2011). Growing up a third culture kid: A sociological self-exploration.Human Architecture,9(1), 29. Van Dyne, L., Ang, S., Tan, M. L. (2017).Cultural intelligence. Oxford University Press. Youtube.com. (2018).The One Where Rachel's Boss Doesn't Want to Lose Her - Friends Season 4.YouTube. Retrieved 19 February 2018, from https://www.youtube.com/watch?v=LuyGLDvve-A